National Geographic announced today its first-ever, one-hour custom content special featuring the iconic city of New Orleans in partnership with the New Orleans Tourism Marketing Corporation. Pegged to the 300th Anniversary of the city, NEW ORLEANS: CITY OF STORIES, will delve into the uniquely rich culture, or “the soul of New Orleans” as the locals like to say, exploring the city’s deep ties to music, food, arts and diversity that have made it an American treasure. The hour-long special, the first of many in Nat Geo’s new custom travel block, will launch on Monday, April 23rd, at 6 p.m. EST on National Geographic.
For upcoming travel programming, National Geographic will continue to partner with tourism organizations and travel industry insiders to produce a series of hour-long specials in addition to other travel shows that focus on remarkable destinations around the world. Asheville, North Carolina and San Diego, California are the next destinations to be featured in the new travel line-up. This new cities series will focus on what makes each featured city so unique, providing an inside look into the history, art, food, drinks, music and cultural experiences. Each program will inspire audiences to travel to a new destination or explore their own backyard.
“We are proud to showcase New Orleans in its tricentennial anniversary as our first custom content program in our new cities series,” said Kimberly Connaghan, VP global partnerships, National Geographic Partners. “This is a city like no other and its authenticity comes shining through as locals share their stories about what makes New Orleans so unique.”
“We are thrilled to partner with National Geographic to bring the unique and culturally rich story of New Orleans and our Tricentennial to their vast audiences,” commented Mark Romig, President and CEO of New Orleans Tourism Marketing Corporation. “Through the process we uncovered some of the city’s most talented and culturally diverse artists who carry the passion of their love for New Orleans in their craft. We look forward to sharing these stories and many others throughout this special year.”
In NEW ORLEANS: CITY OF STORIES, viewers will go on a historical journey of The Big Easy. Along the way, viewers will meet the people that give New Orleans its vibrant atmosphere and enthusiasm, including musicians, accomplished artists, community leaders, artisans, bartenders and historians. These New Orleans residents explain the history of jazz funerals, tell stories through colorful street art, delve into the history of iconic New Orleans cocktails, explain the revitalization of a historic dance style and showcase how a music education program is bringing joy to the local community. This in-depth look at the thriving city proves that the magic of New Orleans extends far beyond Bourbon Street.
Meg Calnan, National Geographic, Meg.Calnan@natgeo.com, (202) 912-6703
About National Geographic Partners LLC
National Geographic Partners LLC (NGP), a joint venture between National Geographic and 21st Century Fox, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 130 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education. For more information visit natgeotv.com or nationalgeographic.com, or find us on Facebook, Twitter, Instagram, YouTube, LinkedIn and Pinterest.