National Geographic has appointed Josh Weinberg to serve as Senior Vice President of Integrated Media for National Geographic Partners, overseeing tentpole and franchise strategy. Weinberg joined National Geographic in 2016 as VP Content Strategy & Production, working on ad sales integrations and partnerships including "One Strange Rock," "Yellowstone Live" and "Wicked Tuna."
In his new role, Weinberg will rally National Geographic’s unrivaled global reach and premium storytelling platforms around key content priorities. He will be working closely with stakeholders across National Geographic Partners and National Geographic Society to align cross platform content for maximum impact in sales partnerships and audience engagement.
Currently, Weinberg is leading Starstruck, National Geographic’s yearlong celebration of space, culminating with the 50th anniversary of the historic Apollo 11 moon landing in July and a coinciding week of blockbuster Apollo programming on National Geographic channel. Under Weinberg’s direction, Starstruck embraces the spirit of space exploration across National Geographic’s media and entertainment platforms and the nostalgia, curiosity and feeling of limitless possibility that it brings. He will also be partnering with senior leadership to identify and roll out future tentpoles and initiatives that utilize the unique, robust arsenal and reach of National Geographic’s platforms.
Weinberg previously led Digital Strategy and Integrated Content for Discovery Channel, Animal Planet and Science Channel. Prior to Discovery Communications, Weinberg was part of the network launch team for BBC America, where he served as Director of Public Relations and Corporate Affairs.
He is also a past president of YACHAD, a Washington DC-based interfaith organization that advocates for and partners with local builders and developers for greater affordable housing. Additionally, he has served as a board member of the National Academy of Television Arts & Sciences and the British-American Business Association.