Campaign US revealed the winners of its inaugural Power of Purpose Awards, and National Geographic made the list!
National Geographic won for it’s initiative "Planet or Plastic?" created in collaboration with McCann.
According to Campaign US, they wanted to "celebrate creative teams that are coming together for important causes. These campaigns can be agency or marketer-driven, pro bono efforts, or they can simply be passion projects. And they must be effective."
"The advertising industry has the incredible power and reach to influence behavior, change policy, uphold values and share untold stories around the world. A lot of attention is put on flashy ads and shiny objects, but we know that adland can – and does – make a difference in people’s lives through cause marketing and purpose-led initiatives. Campaign US wants to celebrate the creative minds that are coming together for important causes. These campaigns can be agency or marketer-driven, pro bono efforts, or they can simply be passion projects."
Lindsay Stein, Editor, Campaign US
"Planet or Plastic?" is a multiyear initiative from National Geographic, aimed at raising awareness of plastic pollution and reducing the amount of single-use plastic that enters in the world’s oceans. Each year 9 million tons of plastic waste ends up in the ocean. Some estimates suggest this plastic could remain in marine environments for 450 years or longer, and the problem is only getting worse.
The ultimate goal of the "Planet or Plastic?" initiative is to prevent 1 billion plastic items from reaching the ocean. Nat Geo Runs this year will be a powerful platform to share this initiative with even more people. Runners and event-goers at associated National Geographic Earth Day activities will be encouraged to take the pledge to reduce their use of single-use plastic. No single-use plastics will be allowed at the event, as all runners are encouraged to use reusable water bottles.