In June, National Geographic launched a new podcast series, giving listeners the unique opportunity to eavesdrop on the wild and fascinating conversations happening at National Geographic.
“Overheard at National Geographic” is a short-form, fact-based podcast that gives the inside scoop at the incredible world covered by National Geographic by tapping into the unique knowledge and expertise of its Explorers, scientists and photographers. Hosted by Peter Gwin, a National Geographic senior editor, every episode will offer listeners the chance to get swept up in their own curiosity and to enter a world of wondrous happenings — remarkable, surprising and utterly amazing.
At Nat Geo, experiential storytelling is really the common denominator of everything we create and share with our audiences. For decades, our photography and journalism have transported audiences to the farthest reaches of the world, and now, through the condensed, audio format, we’re taking listeners even further. With ‘Overheard’ we hope to illustrate how a brand like ours can enter a space where audio is king and make the format not just work for our audiences, but engage them in an entirely new and imaginative form of storytelling that helps them better understand their world.
Whitney Johnson, Vice President of Immersive Experiences
With this new storytelling vehicle, National Geographic continues to connect and stay relevant among consumers of all demographics by way of dynamic, 360 storytelling; immersive brand experiences; and a social media presence that rivals the Kardashians and Justin Bieber. Adding podcasts to the storytelling portfolio is helping National Geographic take their storytelling a step further by amplifying their stories to reach consumers where they are.
Using our various storytelling platforms — such as the TV channel, social platforms, magazine and now podcast — National Geographic is bringing even more audiences to places they’ve never been before. Episodes of “Overheard at National Geographic,” sponsored by Viking, are available on Apple, Google, Tune In, iHeart, Spotify and Stitcher. For more information on the podcast and to dive in deeper, visit www.natgeo.com/overheard.