BEVERLY HILLS – JULY 23: (L-R) CEO, Global Citizen Hugh Evans, Senior Director, Global Policy Monae Evans, Director of Strategy and New Initiatives Vera Institute of Justice Insha Rahman, and Campaign Leader, JustLeadershipUSA Marvin Mayfield during the ACTIVATE: THE GLOBAL CITIZEN MOVEMENT panel at the National Geographic portion of the Summer 2019 TCA Press Tour at the Beverly Hilton on July 23, 2019 in Los Angeles, California.
Photo by Frank Micelotta/National Geographic/PictureGroup
Airing globally on National Geographic in 172 countries and 43 languages, “ACTIVATE: The Global Citizen Movement,” is a six-part documentary series from National Geographic and Procter & Gamble, coproduced by Global Citizen and RadicalMedia.
The first episode airs in the United States on September 5 at 10/9c. The ACTIVATE partnership is the result of a shared commitment National Geographic, P&G and Global Citizen have made to leverage their collective influence, audience and scale to both raise awareness and inspire a global community to take action. It will illustrate experimentation with new content and distribution models, and new ways to mobilize viewers across the world.
At National Geographic, we want to tell stories that matter and we’re excited to work with partners like P&G and Global Citizen that share our values and want to tell those stories with us.
Courteney Monroe, President, National Geographic Global Television Networks
Here’s what you need to know:
You Will See Some Familiar Faces
ACTIVATE has no shortage of star power. Hugh Jackman, Common, Usher, Pharrell Williams, Priyanka Chopra Jonas and Darren Criss are some of the artists who take viewers to witness the work being done to combat extreme poverty and inspire a global movement.
Filming Took Place Around the Globe
The series was filmed in Mexico, Nigeria, Peru, the Philippines, South Africa and across the United States. Each episode delves into a different issue connected to the root causes of extreme poverty. Episode topics include eradicating extreme poverty, ending cash bail, breaking down barriers to girls’ education, funding education for displaced children, ending plastic pollution, and helping solve the water crisis.
There’s More Than Just a Docu-Series
The storytelling partnership includes a 10-page custom print section in the September 2019 issue of National Geographic magazine as well as custom articles, Instagram stories, and ‘story stretch’ videos aligned to each episode that go deeper into P&G’s corporate and brand citizenship efforts. Inspired viewers can explore the six episodes further and take action on Global Citizen campaigns at nationalgeographic.com/activate.